Initiative: Fairness im Handel

Member of the initiative "Fairness in trade". 
Information about the initiative: https://www.fairness-im-handel.de

Data protection

1) Information on the collection of personal data and contact details of the responsible person
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 The person responsible for data processing on this website within the meaning of the Data Protection Basic Regulation (DSGVO) is Andreas Schröter, Andreas Schröter, Kastanienallee 70, 10435 Berlin, Germany, Tel.: +49 151 70196186, E-Mail: info@trendster-shop.de. The person responsible for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.
1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the person responsible). You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website
If you only use our website for information purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you call up our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymous form)
Processing is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (cookies from third parties) to recognize your browser during your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping basket for a later visit to the website). If personal data are also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 Para. 1 lit. b DSGVO either to implement the contract or in accordance with Art. 6 Para. 1 lit. f DSGVO to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive (cookies from third parties) when you visit our website. If we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following paragraphs.
Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or whether to exclude the acceptance of cookies in certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for each browser under the following links:

Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if cookies are not accepted, the functionality of our website may be restricted.

4) Making contact
Within the scope of contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form, is apparent from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request pursuant to Art. 6 Para. 1 lit. f DSGVO. If the purpose of your contact is to conclude a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted after final processing of your enquiry; this is the case if it can be inferred from the circumstances that the facts in question have been conclusively clarified and provided that there are no legal storage obligations to the contrary.

5) Data processing when opening a customer account and for contract processing
Pursuant to Art. 6 Para. 1 lit. b DSGVO, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the responsible person. We store and use the data provided by you for contract processing. After complete completion of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods, unless you have expressly consented to further use of your data or a legally permitted further use of data from our side was reserved, about which we inform you below accordingly.

6) Use of single sign-on procedures
Google+ Sign-In
If you have a Google+ profile, you can register on our website to create a customer account or to register using the "Google+ Sign-In" social plug-in of the Google+ social network, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google+"), using single sign-on technology. The social plugins of "Google+ Sign-In" or "Register with Google" on our website are identified by a red button with the Google+ logo and the inscription "Google Sign-In" or "Register with Google" or "Log in with Google" or "Log in with G".
If you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Google+ servers. The content of the plugin is transmitted by Google+ directly to your browser and integrated into the page. Through this integration, Google+ receives the information that your browser has called up the corresponding page of our website, even if you do not have a Google+ profile or are not currently logged in to Google+. This information (including your IP address) is transmitted directly from your browser to a Google+ server in the USA and stored there. These data processing operations are carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of Google's legitimate interest in the display of personalised advertising on the basis of surfing behaviour.
By using this Google+ button on our website, you also have the option of logging in or registering on our website using your Google+ user data. Only if you give your express consent in accordance with Art. 6 para. 1 lit. a DSGVO prior to the registration process on the basis of a corresponding note on the exchange of data with Google, will we receive the general and publicly accessible information stored in your profile when you use the Google+ button from Google+, depending on your personal data protection settings on Google+. This information includes the user ID, name, profile picture, age and gender.
We would like to point out that after changes have been made to Google+'s data protection conditions and terms of use, your profile pictures, the user IDs of your friends and the friends list may also be transferred if they have been marked as "public" in your Google+ privacy settings. The data transmitted by Google+ will be stored and processed by us for the creation of a user account with the necessary data, if this has been approved by you on Google+ (title, first name, surname, address data, country, e-mail address, date of birth). Conversely, data (e.g. information on your surfing or purchasing behaviour) can be transferred to your Google+ profile by us on the basis of your consent.
The consent given can be revoked at any time by sending a message to the person responsible named at the beginning of this declaration.
Google LLC, headquartered in the USA, is certified for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.
The purpose and scope of the data collection and the further processing and use of the data by Google+ as well as your rights in this regard and setting options to protect your privacy can be found in the Google+ data protection information: https://www.google.de/intl/de/policies/privacy/
You can view the terms of use for the use of "Google+ Sign-In" or "Register with Google" here: https://www.google.de/intl/de/policies/terms/regional.html
If you do not want Google+ to associate the data collected via our website directly with your Google+ profile, you must log out of Google+ before visiting our website. You can also completely prevent the loading of Google+ plugins with add-ons for your browser, e.g. with "Adblock Plus" (https://adblockplus.org/en/).

7) Data processing for order processing
7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery within the framework of the execution of the contract, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we inform about this explicitly below. The legal basis for the passing on of the data is here art. 6 Abs. 1 lit. b DSGVO.
7.2 Use of payment service providers (payment services)
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal, we pass on your payment details to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal") within the framework of the payment processing. The transfer takes place in accordance with Art. 6 Para. 1 lit. b DSGVO and only insofar as this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "instalment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit assessment with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report can contain probability values (so-called score values). If score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values. Please refer to PayPal's data protection declaration for further information on data protection law, including the credit agencies used: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary to process your payment in accordance with the contract.

- Amazon Pay
If the payment method "Amazon Pay" is selected, payment is processed via the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter referred to as "Amazon Payments"), to whom we pass on the information you have provided during the ordering process together with the information about your order in accordance with Art. 6 para. 1 lit. b DSGVO. Your data will be passed on exclusively for the purpose of processing payments with the payment service provider Amazon Payments and only to the extent that it is necessary for this purpose. Further information on Amazon Payments' data protection regulations can be found at the following Internet address: https://pay.amazon.com/de/help/201751600

- Mollie
If you choose a payment method from the payment service provider Mollie, the payment will be processed by the payment service provider Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam, the Netherlands, to whom we will pass the information you provide in the course of the ordering process, together with information about your order (name, address, IBAN, BIC, invoice amount, currency and transaction number) in accordance with Art. 6 Para. 1 lit. b DSGVO. Your data will only be passed on for the purpose of payment processing with the payment service provider Mollie and only to the extent necessary.

- Klarna
When selecting a Klarna payment service, the payment will be processed by Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as "Klarna"). In order to enable payment to be processed, your personal data (first and last name, street, house number, postcode, town, gender, e-mail address, telephone number and IP address) as well as data in connection with the order (e.g. invoice amount, article, type of delivery) will be passed on to Klarna for the purpose of identity and creditworthiness checks, provided that you have expressly consented to this in accordance with Art. 6 Para. 1 lit. a DSGVO as part of the ordering process. Here you can see to which credit agencies your data can be forwarded:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_en/credit_rating_agencies
The creditworthiness information can contain probability values (score values). If score values are included in the result of the credit rating information, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values. Klarna uses the information received on the statistical probability of a default in payment for a balanced decision on the establishment, execution or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary to process your payment in accordance with the contract.
Your personal data will be processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_en/privacy
or for affected persons based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.

8) Contacting the evaluation reminder
Valuation reminder by ShopVote
If you have given us your express consent to this during or after your order in accordance with Art. 6 Para. 1 lit. a DSGVO, we will send your e-mail address to the ShopVote evaluation platform of Blickreif GmbH, Alter Messeplatz 2, 80339 Munich (www.shopvote.de) so that it can send you an evaluation reminder by e-mail.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to the rating platform.

9) Use of evaluation and quality seal graphics

ShopVote Graphics
To display our ShopVote seal and any collected and/or aggregated ratings, we have included ShopVote graphics on this website.
This serves to safeguard our predominantly legitimate interests in an optimal marketing of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO within the scope of a weighing of interests. The ShopVote graphics and the services advertised with them are offered by Blickreif GmbH, Alter Messeplatz 2, 80339 Munich, Germany.
When the ShopVote graphics are accessed, the web server automatically saves a so-called server log file, which contains, for example, your IP address, the date and time of access, the amount of data transferred and the source of the access (access data) and documents the access. These access data are not evaluated and are automatically overwritten at the latest seven days after the end of your page visit. Further personal data is not collected or stored by the ShopVote graphics.

10) Online marketing
Use of Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the services of Google Ads to draw attention to our attractive offers with the help of advertising media (so-called Google Ads) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we pursue the interest of showing you advertising that is of interest to you, of making our website more interesting for you and of achieving a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we may recognize that the user clicked on the ad and was directed to that page. Each Google Ads customer receives a different cookie. As a result, cookies cannot be tracked through Ads customer websites. The information collected from the Conversion cookie is used to generate conversion statistics for Ads customers who have opted for Conversion Tracking. Customers will know the total number of users who clicked on their ad and were directed to a page with a conversion tracking tag. However, they will not receive information that personally identifies users. If you do not want to participate in tracking, you can block this use by turning off the Google Conversion Tracking cookie in your Internet browser under User Preferences. You will then not be included in the conversion tracking statistics. We use Google Ads because of our legitimate interest in targeted advertising pursuant to Art. 6 Para. 1 lit. f DSGVO.
Google LLC, headquartered in the USA, is certified for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.
Further information on Google's data protection regulations can be found at the following Internet address: https://www.google.de/policies/privacy/
You can permanently deactivate cookies for ad preferences by preventing them by making the appropriate settings in your browser software or by downloading and installing the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=en
Please note that if you have deactivated the use of cookies, certain functions of this website may not be available or may only be available to a limited extent.

11) Web analytics services
Google (Universal) Analytics
- Google Universal Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your abbreviated IP address) will generally be transmitted to and stored by Google on servers in the United States.
This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures an anonymization of the IP address by shortening and excludes a direct personal reference. By the extension your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing takes place in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our justified interest in the statistical analysis of user behaviour for optimisation and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity and provide other services to us relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) as well as Google from processing this data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

As an alternative to the browser plug-in or within browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent Google Analytics from collecting cookies from this site in the future (this opt-out cookie only works in this browser and only for this domain, delete your cookies in this browser, you must click this link again): Disable Google Analytics

Google LLC, headquartered in the USA, is certified for the us-European privacy agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.
This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out using a user ID. When a page is accessed for the first time, the user is assigned a unique, permanent and anonymous ID, which is set across all devices. This makes it possible to assign interaction data from different devices and from different sessions to a single user. The User ID does not contain any personal data and does not transmit such data to Google.
The collection and storage of data via the User ID can be revoked at any time with effect for the future. To do this, you must deactivate Google Analytics on all systems that you use, for example in another browser or on your mobile device.
You can deactivate it using a Google browser plug-in (https://tools.google.com/dlpage/gaoptout?hl=en). As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting cookies from this website in the future (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you must click this link again): Disable Google Analytics

Further information on Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376

12) Retargeting/ Remarketing/ Recommendation advertising
Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, hereby we advertise this website in the Google search results, as well as on third party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). To this end, Google places a cookie in the browser of your terminal device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f DSGVO.
Further data processing will only take place if you have agreed to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalise advertisements you view on the web. In this case, if you are logged into Google during your visit to our website, Google will use your information in conjunction with Google Analytics data to create and define target audience lists for cross-device remarketing. Google will temporarily link your personal data to Google Analytics data in order to create target groups.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available from the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can contact the Digital Advertising Alliance at the Internet address www.aboutads.info to find out about the setting of cookies and configure your settings. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or whether to exclude the acceptance of cookies in certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.
Google LLC, headquartered in the USA, is certified for the us European Privacy Shield Agreement, which ensures compliance with the data protection level applicable in the EU.
Further information and the data protection regulations regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/

13) Tools and Miscellaneous
Google Customer Reviews (formerly Google Certified Reseller Program)
We cooperate with Google LLC within the framework of the program "Google Customer Reviews", the provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). The program gives us the opportunity to obtain customer reviews from users of our website. After shopping on our site, you will be asked if you would like to participate in an email survey conducted by Google. If you give your consent in accordance with Art. 6 para. 1 lit. a DSGVO, we will send your e-mail address to Google. You will receive an email from Google Customer Reviews asking you to rate your purchase experience on our website. The review you provide will then be combined with our other reviews and displayed in our Google Customer Reviews logo, our Merchant Center dashboard, and used for Google Vendor Reviews.
You may withdraw your consent at any time by notifying the data controller or Google.
Google LLC, based in the United States, is certified under the us European Privacy Shield Agreement, which ensures compliance with EU privacy standards.
Further information on Google's data protection in connection with the Google Customer Reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=en
For more information about Google seller ratings privacy, please visit this link: https://support.google.com/google-ads/answer/2375474

14) Rights of the data subject
14.1 The applicable data protection law grants you comprehensive data subject rights (information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:
- Right of access pursuant to Art. 15 DSGVO: In particular, you have a right of access to your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, cancellation, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it has not been collected by us from you, the existence of automated decision-making including profiling and, where applicable, meaningful information about the logic involved and the scope and desired effects of such processing, as well as your right to be informed of the guarantees pursuant to Art. 46 DSGVO that exist when your data are transferred to third countries;
- Right of rectification pursuant to Art. 16 DSGVO: You have the right to have inaccurate data concerning you rectified without delay and/or your incomplete data stored by us completed;
- Right of deletion pursuant to Art. 17 DSGVO: You have the right to demand the deletion of your personal data if the conditions of Art. 17 para. 1 DSGVO are met. However, this right does not exist in particular if the processing is necessary for the exercise of the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims;
- Right to limitation of processing pursuant to Art. 18 DSGVO: You have the right to demand limitation of processing of your personal data as long as the correctness of your data, which you dispute, is verified, if you refuse to delete your data due to inadmissible data processing and instead demand limitation of processing of your data, if you need your data to assert, exercise or defend legal claims after we no longer need this data after achieving the purpose or if you have lodged an objection due to reasons of your particular situation, as long as it is not yet known whether our justified reasons prevail;
- Right to information pursuant to Art. 19 DSGVO: If you have asserted the right to rectification, cancellation or limitation of processing to the data controller, the data controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, cancellation or limitation of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed of such recipients.
- Right to data transfer in accordance with Art. 20 DSGVO: You have the right to receive the personal data you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another responsible person, insofar as this is technically feasible;
- Right to revoke consent granted pursuant to Art. 7 (3) DSGVO: You have the right to revoke consent once granted for the processing of data at any time with effect for the future. In the event of revocation, we will immediately delete the data concerned unless further processing can be based on a legal basis for processing without consent. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the revocation;
- Right of appeal pursuant to Art. 77 DSGVO: If you are of the opinion that the processing of your personal data violates the DSGVO, you have the right - without prejudice to any other administrative or judicial remedy - to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, your place of work or the place where the alleged violation occurred.

14.2 RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA AS PART OF A WEIGHING OF INTERESTS ON THE BASIS OF OUR PREDOMINANTLY LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU MAKE USE OF YOUR RIGHT OF OBJECTION, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING GROUNDS FOR PROCESSING WORTHY OF PROTECTION WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is measured according to the respective legal basis, the purpose of processing and - if relevant - additionally according to the respective legal retention period (e.g. commercial and tax retention periods).
If personal data are processed on the basis of an express consent pursuant to Art. 6 para. 1 lit. a DSGVO, these data are stored until the data subject revokes his consent.
If there are legal storage periods for data that are processed within the framework of legal or similar obligations on the basis of Art. 6 para. 1 lit. b DSGVO, these data will be routinely deleted after expiry of the storage periods if they are no longer necessary for the fulfilment of the contract or the initiation of the contract and/or if we no longer have a justified interest in further storage.
When processing personal data on the basis of Art. 6 para. 1 lit. f DSGVO, this data is stored until the data subject exercises his right of objection in accordance with Art. 21 para. 1 DSGVO, unless we can prove compelling grounds for processing worthy of protection which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
If personal data are processed for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f DSGVO, these data are stored until the data subject exercises his right of objection pursuant to Art. 21 para. 2 DSGVO.
Unless otherwise stated in the other information contained in this declaration on specific processing situations, stored personal data will otherwise be deleted if they are no longer necessary for the purposes for which they were collected or otherwise processed.


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